Why organizations need global awareness and understanding of other cultures.

We tend to see the world through our own cultural filters. When working with international partners, we can quickly misinterpret others’ behavior. Negative stereotypes get in the way of positive, flexible thinking.

One of the key resources we bring to building trust and mutual understanding with our international partners is the quality of our communication skills. Often people underestimate the amount of background information that is required to be shared up-front. Additionally an understanding of different styles is needed to communicate effectively with international partners.

Research indicates that a lack of cohesion between people is one of the key factors that makes multicultural teams less effective.

Working internationally also demands a range of personal qualities linked to emotional strength and adaptability. People need to be willing to adapt their behavior to suit other cultural contexts, and to sustain trust with key partners.